While OMG's primary SEO choice for marketing your site is Organically driven, today there are many popular options available that customers utilize that are Pay-Per-Click based. Ideally you want to make sure your paid campaign doesn't override your Organic one to prevent rank-loss.
If you rely on Google to select your keywords or strategy, you will get what you pay for. Google assistants have ZERO idea what makes your business tick or work. Their entire existence is literally the Google Keyword Selector Tool. They have no idea what the most important Keywords or Keyphrases would be optimal for your site.
You are literally relying on a stranger who has no idea whatsoever about your industry to make the selections which will not only drive your traffic, but also cause your dvertising bills to do so! PPC can be extremely expensive to those who do not pay attention.
OMG has decades of experience in the Pump and Manufacturing industry. If you are insistent on a pay solution for your site, please allow us to at least help you make not only the best decisions but the "right" ones concerning your sites keywords.
If you are looking into this format for your advertising, we would recommend Retargeting as your first option.
What Is Retargeting?
Imagine that your ideal prospect, let us call him Bob, visits your website and looks for one of your pumps. He clicks on the link, reads the page, looks at the flow curves, and then...his phone rings. Bob needs to leave his office and take care of a pump issue on site. He get in the car, turns on Spotify to listen to his favorite music, and starts to drive. 5 minutes go by and he gets a text message asking what his ETA is. 12 minutes go by and he gets a call from his wife asking when he'll be home for dinner. 19 minutes later, another text message. Finally, Bob gets to the client site and starts working on the problematic pump.
Hours go by. And guess what? Bob COMPLETELY forgot about the pump he was looking at on your website.
Do you have Bob's contact information? Probably not.
But what you CAN do is to follow him around on social media, to get him back to looking at that pump on your website, giving you a SIGNIFICANTLY better chance of helping Bob make the right decision and buy from you.